It feels so good to build a brand that got Franchised before establishing it in real word. Just because we did it right and our hardworking and clever client
Services
Client
TheWide Café
Year
2021
![the wide cafe - كافية ذا وايد](https://www.ccrew.co/wp-content/uploads/2023/10/Asset-1111.png)
![thewide - creative crew](https://www.ccrew.co/wp-content/uploads/2023/10/Coffee-Take-Away-08121.jpg)
Challenge
The client was ready to make something WIDE but he had no idea how and what to do.
so hard to work without a strategy but in this project, everyone was on the same page having the same goal. we started with strategy and the MAIN FINDING was that “it’s wide” wide expansion, wide menu, wide target segments.
Goal
To make a solid, dynamic and wide brand. And it should be expandable
Result
MAIN FINDING was that "it's wide" wide expansion, wide menu, wide target segments.
"it's wide"
![](https://www.ccrew.co/wp-content/uploads/2023/10/story-2-02-copy.jpg)
![the wide cafe - كافية ذا وايد](https://www.ccrew.co/wp-content/uploads/2023/10/2-2023_06_18-19_31_03-UTC-1-1536x1536.jpg)
![post 3 copy](https://www.ccrew.co/wp-content/uploads/2023/10/post-3-copy-1.jpg)
![post 9](https://www.ccrew.co/wp-content/uploads/2023/10/post-9-1.jpg)
![post 2](https://www.ccrew.co/wp-content/uploads/2023/10/post-2-1.jpg)
![post 2 copy](https://www.ccrew.co/wp-content/uploads/2023/10/post-2-copy-1.jpg)
![5 (2023_02_04 15_30_51 UTC)](https://www.ccrew.co/wp-content/uploads/2023/10/5-2023_02_04-15_30_51-UTC-1.jpg)
![Coffee Pouch (2023_06_18 19_31_03 UTC)](https://www.ccrew.co/wp-content/uploads/2023/10/Coffee-Pouch-2023_06_18-19_31_03-UTC-2-2048x1724.jpg)